A study published in the September issue of the Journal of Orthopaedic Trauma examines surgeon attitudes regarding the presence of device sales representatives in the operating room (OR) during surgery. 

The researchers surveyed 127 members of the Orthopaedic Trauma Association regarding conflict of interest (COI) and sales representatives. They found that overall, respondents held favorable views of sales representatives, without any perception of COI. However, in comparing generational demographics of those surveyed, the researchers noted that respondents classified as Generation X were more likely to say that device sales representatives should be present in the OR for all cases, whereas Baby Boomers were more likely to say they should not. Learn more...