Here are four insights:

1. The increasing importance of data-driven information is attracting the emergence of technology giants.

2. The larger technology organizations offer their experience in dealing with information issues in other industries.

3. Industry experts foresee consolidation activity as more HIT startups enter the scene. Where smaller companies can zone in on a trend, larger companies can provide the customer base.

4. Technology companies will reap benefits by focusing on user experience, from reducing wait times to ensuring privacy.

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