Hrm. I highly disagree with most of the above posts. You will have to do it for a few specific programs that require it, but otherwise I would not recommend it for the following reasons:
1. If you personalize it like above, you risk the unfortunate error of putting another school/region's name in, and then getting rejected very easily. Or worse off, get to the interview, and then find out it happened by one of the interviewers, and have them point it out. By that token, you will have most likely tanked your interview, wasted a weekend, money, and even more probable, wasted an interview you could have spent somewhere else. I know, this sounds rediculous, but when you apply to 50-70 programs, there is a high probability of this happening.
2. Any time that you may have spent working on customizing could have been spent making your "generic" PS better. In my opinion, this is a better use of your time.
3. Most people barely read the personal statement. If anything, it only hurts you vs helps you. If you have an error in a PS b/c you made 30 of them, that will hurt you. If you say something about the region or school which may be untrue or even more likely, not how the application reader feels about their institution, it may hurt you. Consider the following: If I was at a middle of the road program, and thought it was more of a blue collar program, and someone said that they liked our place b/c it is partially academic or whatever.. I'd be like.. wtf is this guy talking about? We have NO academics? But then the program director may be like.. oh yeah.. we definitely are academic, I like this guy...
I'd rather not make a point about something to risk a negative evaluation versus try to impress.
..............
Remember everyone, the point of the application process is to be memorable, but not stand out. You're going about it the wrong way if you think your application should shock and wow.. That doesn't work, and usually backfires. I will give you an example.
When I was applying (the first time around) I put in my application that I was an avid surfer.. which is true. I thought it would be a good idea to put that because it would make me standout. I thought it would be interesting... Guess what, that idea worked.. everyone thought that was interesting on my interviews.. But you know what they also said? They said.. we have no surfing around here.
You know that during the ranking sessions they looked at me and said 'what about the surfer dude'... 'oh, he'll never come here b/c he can't surf'.. or worse yet 'ahh, you know surfers, they're lazy'... at that point it didn't matter how good my application was or whatever.. but I made the mistake of putting something on there.
The application folks want to see the cliche. They want to see the guy who worked his butt off, did sports medicine, was on a sports team in HS/college, etc... Better yet, they want that self-rightous stuff like 'heal the children of africa' type trips (which are nice, and very good on the behalf of whomever did them.. but some people take too much stock in things like that..)
nevertheless, the key is to fit in with the group. They want everyone to fit in.. remember that.
We're medical people.. by default, we have a little obsessive compulsive sense to our work ethic. This is a good thing, but naturally, we think, if we have the time, let's go ahead and spend 100 of hours on the application making everything perfect. Naturally, we want to do the same thing for the personal statement. I'm telling you, you're better off analyzing the hell out of your application and including what you think has the most high-yield.. sounds impressive, but at the same time, fits in with the orthopaedic crowd.
When I applied, I thought I was the cats meow because I ran a computer consulting company. I had a multi-million dollar business with dozens of employees... Do you know how many people asked about that? They didn't care. It had nothing to do with orthopaedics in their minds. They couldn't relate. And here I thought that it spoke to my intelligence, my gotoitness or my work ethic.. nope.. no one cared. If that wasn't a humbling experience.. I don't know what is
Rendering Error in layout BBCode/Image: Layout 'BBCode/Image:default' Not Found. Please enable debug mode for more information.
Anyway, that was a little advice plus a little rant.. to show you how crazy this process is. Just go through your application as is, and make it the best you can. Make it the most concise and be done with it. Trust me, that's the best manuver.